Chateau de Beaucastel

 For more than a century Familie Perrin has trailblazed the wine industry to become the largest owner of vineyards in the best terroirs of the France’s Southern Rhône Valley. 
Marc Perrin, the son of Jean-Pierre Perrin, was born April 25, 1970. He graduated from Paris Graduate School of Management in 1993, and worked at Procter & Gamble from 1994-96. In 1996 he founded www.wineandco.com, the leading French wine online retailer. He sold the company to LVMH in 2002 - a great retail experience. He has been involved in the assemblage and winemaking at Beaucastel since 1988, and joined the family company full time in 2002.  Marc, along with eight brothers and cousins — are the fifth generation to lead Familie Perrin.  Marc is now the general manager, and travels around the world marketing the wines of the Perrin family. His grandfather Jacque Perrin, was a gifted winemaker who brought world renown to the family domaine by being one of the first winemakers to try various innovative techniques in his cellar and early organic practices in his vineyards. Following in his grandfather’s footsteps, Perrin is following his own intuition and creating trends rather than following them. 
Forty-four-year-old Perrin, whose memories of riding a tractor through the vineyards date back as far as he can recall, considers everyone in his family a proud wine craftsmen. “It’s a form of art. We use the craft we have learned from previous generations. It’s a job and a business, but there’s a very creative, artistic aspect to it and that’s what I like about it,” says Marc. 

 

beaucastel.com